Here is an optimized and shortened version of the book description – clearer, more concise, and with a stronger focus on the benefits for readers:
Service Excellence: Achieving Success with Exceptional Customer Service
This book shows employees in sales and the service industry how they can clearly differentiate themselves from the competition – especially in online retail – through outstanding service. In times of increasing anonymity online, personal contact is the best opportunity to generate genuine enthusiasm and customer loyalty.
What you can expect: Using many practical examples and concrete tips, you will learn how to exceed customer expectations through professional appearance, appreciative communication and motivating leadership – and thus achieve your sales goals sustainably.
Contents:
-
The power of appreciation and a successful greeting
-
Questioning techniques and body language in customer conversations
-
Motivation, trust and authority in everyday service
-
Transparency and decisiveness as success factors
Conclusion:
Service is far more than sales—it's an interpersonal art. This book is an inspiring guide for anyone who wants to not only satisfy customers but delight them.